After some time tweaking and building, I am very proud to announce that proximityrecords.co.uk has been re-launched as a fully scale-able e-commerce solution. It contains the full range of Elegant Simplicity albums, downloads, merchandise etc in a beautiful and contemporary looking site.
So, why is this different from the site you are viewing now?
Well, with the new site, customers can buy a bundle, for example, and choose there and then which albums they want instead of having to wait for me to request the information first. In addition, because it can now handle downloads (not activated yet) it means I can add more to the site without incurring extra costs.
Also, it can be set up to handle discounts, promotion vouchers, mailing list notifications, shopping basket customising etc - all the things that this site cannot do - elegantsimplicity.com was designed to be a simple, streamlined, efficient means for fans to buy our albums and, on that level, it works superbly and will continue to be our primary sales channel.
However, due to the business we do with dealers and distributors, I needed a mechanism that would allow them to go to the site, buy what they want and have the price change to wholesale prices depending on their location. The new site does all this and more and presents our label in a more professional, appealing fashion than the old proximityrecords.co.uk site. In addition, anything that gives fans greater purchasing choice has to be applauded.
As well as that, it also perfectly poised to sell other bands material / downloads- this will happen post Christmas. Please take a look and let me know what you think!